Tuesday, 1 November 2011

Project 1: Aquapax - Research

Other Water Adverts


Volvic - I like the art style of this advert but it is very childish. It is more of a funny viral advert, aiming itself at kids rather then adults.To produce a sophisticated advert for Aquapax i will not be using this style.


Evian - Again this is more of a funny viral then a sophisticated advert but it is one of the most well known water adverts / set of adverts. Evian is the largest competitor to Aquapax.
Link - This advert is also for Evian and has a similar colour sceme to the one i want to use for my Aquapax advert, it is a bit more sophisticated than the Evian babies but still has a viral aspect to it.


Sairme - This has a more sophisticated style, quick cuts keep everything looking like a coherent piece. The dancing and music go perfectly together.


Student Piece - Anther student piece for a D&AD brief, uses a key message that also reflects the Aquapax brand.

Link - This is a Youtube playlist of a few more water adverts which i have looked at and taken inspiration from some.