We recieved our brief today and for our first project we will be working for Neil Tomlinson who owns the company Aquapax.
From the brief we have to:
The brief requires you to interpret the fundamentally positive brand attributes of a real live new challenger beverage brand, 'Aquapax'. You will be asked to design and animate key elements of a creative communication capable of capturing the public's attention and being distributed as a web video that will go towards building the brand's image in the public domain.
The choices of mediums that we have are:
- Video
- Animation
- Motion Graphics
The video will be accessed from a QR code printed on the back of the packaging.
What is Aquapax? (From their site)
"At Just Drinking Water we produce Aquapax, one of the purest natural mineral waters on the planet. It’s packaged inside a beautiful 500ml carton that’s mostly made of wood, a natural and renewable resource.
Aquapax natural still mineral water tastes amazingly fresh and pure, just as natural water should and won the 2008 QATRAH award as Best Bottled Water in the world. With a near perfect pH balance, it is low in minerals (that’s a good thing) and ultra low in nitrates, making it even suitable for infants. Try it and taste for yourself."
"We produce, market and sell, wholesome quality, portable, drinking water; packed in more environmentally sustainable and fundamentally renewable paper cartons, with practical pack attributes that facilitate a long and efficient storage-life."
What is the packaging? (From Tetrapak site)
"We offer you the most attractive and complete carton packaging range for consuming fresh products. All our packages offer consumer convenience, easy opening, optimal shelf life – and the ability to give your brand maximum exposure. They protect flavours, protect brands, and protect the environment."
