What is a brand?
"A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan.
The word brand has evolved to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
Aquapax as a brand
Name - Aquapax
Colour - Blues, White and Silver
Slogan - "A Pure Thurst For The Environment"
Others - Unique Packaging
