Wednesday, 9 May 2012

Project 5: Independent Project - Performa 1

Initial Performa 1 - Short Paragraph (76 words) 

My main objective of this project is to produce a site and brand that can be run as a personal business. For this project I will be producing branding and a website for a product and a range of posters, post cards and other merchandise. And to update and redesign my personal portfolio site to include work from this year, make it easier to update regularly and have clearer links / feeds from my social media.

Re-write Performa 1 ( words)

The main aim of this project is to create a brand, an identity and a company that can be run as a stand alone business. For this I will create a fully function online store website, with paypal integration to sell products related to my main theme. My main theme is Rabbits or Bunny's as characters from popular culture, whether that is comics, cartoons, movies or video games. This site will sell T-Shirts, Posters, Postcards and Key rings, each customisable to the buyers specification and style.

The site will have room for expansion whether that's with new Bunny's or new products. I hope to add other products like, bags, hoodies and notebooks in the future. With this I hope to expand my knowledge of hand coding, with integration of a shopping cart / shopping system.

My target audience is anyone really. Though it will be more appealing to those who know the characters also the main age group will be between 15 - 25. It is a large age group as this culture doesn't have an age limit minim or maximum.

Reading List

Merchandising:Theory, Principles, and Practice (3rd Edition) - Kunz, G (2010)
An Introduction to Theories of Popular Culture - Strinati, D (2004)