Thursday, 29 March 2012

Project 4: D&AD - Ministry Of Sound Brief + Posters

With looking closer at the MoS brief I have pulled out key information for this brief.

'Whatever Ministry of Sound does, it has authority, it is epic and it is global. Whenever it does, it delivers a pioneering, iconic experience.'

The Target Audience is = 
- Clubbers and dance music lovers from all walks of life, with an average age of around 18-30. A night at Saturday Sessions will be the highlight of their month and will be something that they will plan
well in advance.

And it is to be three typographically-focused A2 outdoor posters (landscape or portrait).

Here are some examples of existing MoS Saturday Session posters: