Project 4: D&AD - Little White Lies Final Piece

Here is my final Super 8 Little White Lie cover:

Project 4: D&AD - Little White Lies Progress

Here is so of the progress on my piece.

I have finished the background which i have created on a separate piece of paper from the actual piece.

 

Also here is my initial sketch outline of the piece.

Project 4: D&AD - HP Crit + Change of Brief

After my Crit, I have decieded that I have picked the wrong brief. I have choosen to change briefs to Little White Lies and produce a magazine cover for the movie Super 8. To do this I would like to produce a physical piece using black chalk on plain white paper.

Here are a few images of the main character that i will work from:

Project 4: D&AD - HP Final Piece

My HP final piece: Link

All ready for the Crit tomorrow.

Project 4: D&AD - HP Progress

This is a preview of the progress i have made so far: Link

Project 4: D&AD - HP Pitch Presentation

Here is my pitch presentation which includes my moodboard, though the animatic does not run properly: (the password = dandad)

Project 4: D&AD - HP Brief + Videos

With looking closer at the HP brief I have pulled out key information for this brief.

'Your challenge is to make a work of moving image that describes the idea of a station where creative work is made and produced. It can be based on reality and the way you work or it could be a conceptual visualization.'

The Target Audience is = 

- Anyone using technology to be creative: professionals, students and tutors in art and design education, and anyone in the creative industry.

-  Specific audiences include: animators, filmmakers, graphic designers, art directors and digital media producers.

And it is to be a Motion Graphics piece.

Here are some HP videos:

Project 4: D&AD - Little White Lies Brief + Covers

With looking closer at the LWL brief I have pulled out key information for this brief.

'Create an original cover illustration for Little White Lies magazine, depicting the main character of one of our five favourite films of 2011.'

The Target Audience is = 

- Reader of the magazine.

And it is to be a cover of the folowing movie:
- Drive
- Black Swan
- Tree of Life
- Tinker, Tailor, Soldier, Spy
- Super 8

Here are some LWL covers:

Project 4: D&AD - Ministry Of Sound Brief + Posters

With looking closer at the MoS brief I have pulled out key information for this brief.

'Whatever Ministry of Sound does, it has authority, it is epic and it is global. Whenever it does, it delivers a pioneering, iconic experience.'

The Target Audience is = 

- Clubbers and dance music lovers from all walks of life, with an average age of around 18-30. A night at Saturday Sessions will be the highlight of their month and will be something that they will plan
well in advance.

And it is to be three typographically-focused A2 outdoor posters (landscape or portrait).

Here are some examples of existing MoS Saturday Session posters:

Project 4: D&AD - Industry Talks

All notes from the industry talks can be found in my sketchbook.

Project 4: D&AD - Briefs

For this project we have to choose our own brief from the D&AD awards. A short list has already been selected for us, these are:

- Digital Advertising = Spotify

- Digital Design = Windows Phone

- Illustration = Little White Lies

- Installation = Coutts

- Open Brief = Aviva

- Make Your Mark = Personal Choice
- Moving Image = HP
- Typographic = Ministry of Sound

Out of these the ones I think look the most interesting are, HP, Little White Lies and Ministry of Sound.